William Clark
  • Interaction Design
    • Mobile Hybrid App
    • Skyline
    • Vida Biometer
    • The BART Kiosk: Redux
    • Hybrid Car Dashboard
    • Familair
    • The 1000 Floor Elevator
  • Graphic Design
    • Geremia
    • Keepin' It Green
    • Flyers for NOBLE SF
  • Photography + Fun
    • Emptiness and Artifice
    • Portraiture 2007-2008
    • Polaroid Abuse
    • Video work
  • About + Contact
  • Resume
  • Mobile Hybrid App
    Assignment: design a mobile application for a hybrid vehicle.

    How might we keep the car/driver relationship fresh, and create new relationships between user and vehicle? How do we turn the car into a friend?
    Interaction Design, User Interface Design, Graphic Design
    2012
  • Skyline
    Many services 'stop at the door' — that is, you engage with them, and then leave. There's no extended connection with the user beyond the door. How might we build a system that extends a service beyond that?

    Take hotels, for instance. Right now, they're often relegated to merely a place to sleep. But what if they became your hub to the city, to adventure?

    That was the scenario we envisioned with Skyline. To build such a system, however, we had to take certain things into consideration. Where (and to what extent) does privacy come into play? How do we gather information and tailor suggestions quickly and without being annoying? If your phone keeps buzzing in your pocket suggesting things you're not interested in, you'll rapidly lose trust in the system. So a focus was placed upon making the system adaptable by harnessing and correlating a wide range of data and utilizing it in a smart way.

    Group project with Justin Ponczek, Bo Bockman, and Laurel Deel.
    Role(s) fulfilled: visual co-design, research, ideation/concepting, video
    Interaction Design, User Interface Design
    2012
  • Vida Biometer
    Imagine you have a company selling an implantable biometric sensor. This sensor can theoretically read any sort of biometric data, but it needs a wrist-mounted receiver to send it to. How do you design this sensor?

    This was the challenge of a quick, 2-week exercise. Research showed a variety of opportunities, from people dealing with Diabetes to Olympic athletes. But how do you balance it all? How do you create a solution that works for everyone?

    Enter the Vida Biometer. With a variety of downloadable profiles that can be switched between on the fly, it allows for a wide range of uses. Monitor your diabetes at home, but get detailed workout information at the gym. Utilize the online social component to view and export data, download new views, or compete with friends.
    Interaction Design, User Interface Design, Graphic Design
    2012
  • The BART Kiosk: Redux
    Redesigning the BART kiosk experience in less than a week (with a group). The current model for purchasing a BART ticket involves figuring out where you're going, cross-referencing that with a chart of destinations vs. cost, and then inputting that amount. Not only that, but the interface for doing all of this is hardly pleasant.

    How might we create a pleasant experience that focuses in on the user's intentions and destination? How might we do this in the minimum amount of time, to insure they catch the train they're rushing after?

    Group project with Kaii Tu.
    Role(s) fulfilled: visual design, research, ideation
    Graphic Design, Interaction Design, User Interface Design
    2011
  • Hybrid Car Dashboard
    Quick group project to re-envision the dashboard for a high-end, high-performance hybrid vehicle.

    How might we balance power and hyper-miling/eco modes and shift fluidly between them?
    How might we create an interface that forms an ongoing relationship with the user, in and out of the car?
    How might we tweak existing conventions to make them interesting, without completely breaking important and useful driving paradigms?

    Project with Tanya Siadneva and Katy Law.
    Role(s) fulfilled: visual design, research, ideation+concepting
    Interaction Design, User Interface Design
    2012
  • Familair
    Group project to re-envision the airline experience. Our brand was Familair, a brand focused on family travel on a reasonable budget.
    (video: Sky Richards)

    Familair is focused on keeping you connected throughout the travel experience. We focused on making it easy to plan a trip, giving the family a trip space where family members can vote on travel destinations, talk, coordinate schedules, and automatically be recommended flights, services, etc, and providing a series of opportunities throughout the airport and flight experience for users to interact with and 'check in' on each other.
    Graphic Design, Interaction Design, User Interface Design
    2011
  • The 1000 Floor Elevator
    How do you design an elevator for a building with 1000 floors? Users need to quickly select their floor… perhaps with groceries in hand… and authenticate themselves if they are attempting to go to a secure floor. How do you do this with a minimum of user confusion and frustration? How do you re-invent the elevator? And how do you do it in less than a week?
    Interaction Design, Graphic Design, User Interface Design
    2011
All works © William Clark 2011.